Francesca Moscatelli

President, Qualitative Research Consultant

Expert facilitator, Francesca Moscatelli, has been conducting qualitative research among Latinos and the mass market in both English and Spanish since 1988. She had been a member of the Qualitative Research Consultants Association (QRCA) since 1994

From lifestyles to teens, from diversity to pregnancy, from technology to telecommunications, from packaged goods to automotive, and much more, her experience is wide ranging. Adapting to client needs, she applies various qualitative methods based on the objectives of the client, including:

• Online and in-person methods
• Focus groups
• In-depth interviews (IDIs)
• Usability
• Online methods
• Mobile methodologies
• Asynchronous and synchronous
• Ethnography (mobile and in-person)
• Phone interviews (with and without webcam)
• Shop-a-longs
• Hybrid
• Latinx - both bi-cultural and bi-lingual
• Spanish and Italian natively spoken and written
• Delphi Process (iterative, confidential, expert consensus methodology)

Her career includes extensive advertising agency experience including Young & Rubicam Milan, Young & Rubicam Argentina and Chiat/Day New York (now known as TBWA/Chiat Day).

With a Masters of Science in Social Research from Hunter College of the City University of New York and a Bachelors of Arts in Mass Communication from Tulane University, Ms. Moscatelli can help to define goals and techniques for any qualitative need.

Categories: advertising, alcoholic beverages, automotive, banking (including unbanked, underbanked and high assets), beauty, beverages (hot and cold, carbonated and non-), confectionary, disease states, diversity, eCommerce, education (k-12 and higher), food including snacks, ice cream and frozen confections, financial services, health and health care, insurance, physicians, HIV, moms, new business, nutrition, packaged goods, pregnancy, nonprofit, retail, kids, teens, telecommunication, technology, travel and hospitality, usability, sexuality.